Why your company needs a Social Media Marketing Strategy
cr: NTUC Fairprice, Facebook
“Who cook rice like this?”
If you’ve been on social media, you’ll probably understand this reference made by NTUC Fairprice. This ad is the brainchild of a recent viral video featuring an eccentric way to cook rice. The company’s cheeky response to the video garnered a lot of attention from the public, acknowledging that it was a voguish marketing strategy.
With the avalanche of social media marketing today, it is clear that consumers are not only interested in a company’s product or service. A company’s social media presence is equally important – it’s a fast and effective way to reach a larger audience.
Don’t miss out on an affordable and efficient way to grow your company’s reach! Here’s a few reasons why you need a social media marketing strategy.
#1 Lit Brand Awareness
When you have a brilliant product or service, the chances of someone else thinking of the same idea isn’t zero. What will set you apart from the others then will be your social media presence.
Brand awareness is crucial as it is the first step you can make to reach more potential customers. In 2018, a study deduced that 50% of Gen Z and 42% of millennials believe in social media to be the most relevant ad channel. This is why you need to get people familiarised and comfortable with your brand. So that when it’s time to choose, they’ll pick you.
It’s just like choosing between a friend and a stranger, you would go for the one you trust more, right?
#2 Understand your Core Demographic better
Being on social media could also help you specify your core demographic. Often, business accounts on social media provide real time analytics for you to understand your page better.
Some of these include:
- age group insights
- gender ratio
This information could even help you determine which social media platform suits you best!
To illustrate, Marine Mammal Rescue, the only mammal rescue facility in Canada, understood that its demographic largely comprises Generation Z. Therefore, they have set up their social media strategy to be on TikTok, which is predominantly used by people aged 18-34.
By targeting the right platform and posting relevant content, people around the world are cooing at these endearing animals while they drink from milk bottles and dance to ‘Ice Ice Baby’. In the span of 6 months, these mammals have become micro-influencers, as the account garnered over half a million followers.
Therefore, it is important to know your strategy early, so that you can gain the most out of your social media posts! It would also help to save costs as you’ll know which platform is best to promote your content.
#3 Inexpensive and Sustainable advertising
cr: stories, freepik
One of the most important things about managing a business is being cost effective, and having a great social media page does just that! Making a business account entails a low cost, and can bring gravid returns when done right.
In contrast, traditional advertising like distributing flyers or telecasted ads often warrants a higher cost. But by utilising social media, you can reduce all that unnecessary cost and focalize on more ambitious projects!
Moreover, your social media page could run its course for years, meaning it can constitute a sustainable and long term means of advertising. It’s an opportunity you can’t overlook!
How can you start the social media journey?
Now, it all seems exciting to start your company’s social media account, but getting started is usually the hardest part.
You have to think of your company’s brand colors, content, design and more. If your posts appear messy or inconsistent, it might drive customers away instead of bringing them in.
Here are a few questions you can consider when planning out your social media posts!
- What message do you want to put across?
- What kind of content should you use to add value to my brand?
- What goals do you want to achieve?
Another great way to get started, is to have interns who will be focused on your company’s content creation. Give them the opportunity to do consumer research, and provide you with ideas for new campaigns!
As a result, you’ll be able to save time on having to do the research yourself, and can bring in new and fresh perspectives to amplify your company’s brand.
Here are some other things a social media marketing intern could help you in:
- Graphic Designing
- Scheduling of Social Media posts
- Creating Social Media Analytics
At the end of the day, social media marketing is essentially a way to communicate better with your audience. It’s a great way to have that human touch with your potential customers. So try your best to have fun with it, to unleash your company’s authenticity!