Why Workplace Culture Is the Deal-Breaker
Are you one of them — reading endless reports on the latest HR trends to make your company the top choice for your employees?
This quick read will tell you more about workplace culture, which is one of the most important factors we should be prioritising for better employer branding.
What is Workplace Culture?
Workplace culture can be described as how a company and its employees interact with one another. Your employees can take away meaningful learning processes and relationships from rich workplace culture. Likewise, unpleasant workplace culture can also disengage and potentially drive them away. Thus, understanding what culture your team values, would pull them even closer to the organisation.
Company culture can be established based on various factors. Relevance of employees’ work to the company’s overall goals, daily interactions with colleagues, and team values are usually considered more important.
Why is Workplace Culture Important?
A well-emphasised and rich workplace culture is more likely to attract, engage and retain top talents who resonate in thoughts and values with the organisation. Your employees are not going to remember anything special to talk about your company if there is no culture! One way to amplify workplace culture would be aligning your employees’ work with your company’s strategic objectives. This potentially confers greater meaning to their tasks and motivate them to perform better. Remember: motivated employees make happy ones! And according to a survey by Talent Works, happy employees are 31 percent more productive than their unhappy counterparts.
Besides higher productivity, it is also easier for motivated employees to stay engaged at work and remain in the organization for a longer time. (We will further discuss employee engagement, which is often closely associated with workplace culture, in the next blog article.)
Thus, it is essential for HR teams to build the most vibrant work culture that considers the well-being and specific needs of the employees.
A Closer Look at Workplace Culture
Now that you understand the importance of workplace culture, you may be wondering, “How am I going to improve my company’s culture?”. You should, in fact, be identifying your workplace culture to the greatest detail before sieving out what is not so good about it. (Note it down however you may want to, for easier analysis later on!)
Here are some points you can ponder regarding your organisation’s workspace habits, which could possibly help you discover more about your company culture:
- How often do your employees communicate with one another?
- How do your employees communicate, through paper or verbally?
- What tone is used in the communication between your employees?
- What kind of feelings are expressed in the workplace’s communication?
- In what way are meetings and discussions conducted?
- What type of content is pinned as most valued by employees and superiors in your office space?
How then can you set your company’s culture apart from others?
Let’s take a look at Zoom’s culture keeping up with its Employee Appreciation Day efforts all year round. Zoom offers exclusive employee perks, such as getting executives to host monthly breakfasts for their teams. On top of that, having their own special “Happiness Crew” team also delivers this appreciation to workers in the right way.
Of course, workplace culture is not all about benefits and welfare (even though free food and reimbursement for vacation trips are always well-loved). Values also play a vital part in attracting your employees to stay in your organization. The values you choose should sit well with your company’s vision.
Take, for example, Greenhouse Software Inc., which has been said to be rich in one of the best core values: a collaborative work culture. Perhaps, all their employees are one another’s greatest challengers, advisors and supporters altogether. There are many more values you can prioritise for your team, such as accountability for one’s own actions, transparency throughout the team (not being afraid to share about failures and criticism), and flexibility in work schedules etc. Identifying and defining these values clearly would make your company culture more distinct in the eyes of your employees.
If you are looking at a fun-loving culture for your workplace, have a read on JotForm here. They incorporate fun into their tasks as much as they can, like impromptu bicycle rides, which can be simple yet effective in relieving the stress of employees when they perform each task.
In these examples, multiple factors shaping workplace culture have proven to weigh great importance in employees’ hearts. Hence, workplace culture is one of the greatest pull or push factors for employees when deciding whether to join or leave a company.
After reading this article, how then would you package your organisation’s culture to best meet the needs of your employees?